Adverty launches In-Play™ and In-Menu™ ads in Magic Finger 3D and World Hockey Manager 2021

In-game advertising firm, Adverty, has integrated two new games into its network, Magic Finger 3D and World Hockey Manager. The games will include Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences.

First out is Magic Finger 3D from Lucky Kat Studios which will integrate Adverty’s In-Play™ ads on billboards and Adverty’s seamless In-Menu™ format.

In addition, Gold Town Games (GTG)’s World Hockey Manager 2021 has now gone live with its first In-Play™ ads and has since decided to add more integrations. As of today, the ice hockey manager simulation game has added both a new In-Play™ integration as well as clickable In-Menu™ units that appear organically during breaks in the game.

This news follows Adverty’s recent partnerships with InMobi and Verizon Media, which enable a wide range of partners and advertisers to access Adverty’s in-game ad inventory, in order to reach wide audiences within gaming, maximise brand exposure and publisher monetisation.

We are thrilled to welcome Magic Finger 3D and World Hockey Manager 2021 to the world of seamless in-game advertising and we look forward to long and mutually beneficial relationships with Gold Town Games and Lucky Kat Studios. I am super excited to see the effects of this killer combination being delivered to such a large audience.

Tobias Knutsson, CEO, Adverty