Verizon Media integrates with Adverty to offer in-game ads to brands

In-game ad firm, Adverty has inked a deal to integrate its platform with media and technology company Verizon Media, enabling its advertisers and audiences to access Adverty’s in-game ad inventory.

Adverty will connect to Verizon Media’s Sell-Side Platform (SSP), enabling its unique and unobtrusive ad offering to reach wider audiences within gameplay, to maximise brand exposure and publisher monetisation.

Verizon Media’s clients and partners can access effective in-game advertising, while Adverty will benefit from the growing numbers of global marketers looking to advertise within games through Verizon Media Ad Platforms: a unified Demand Side Platform (DSP) that allows advertisers to plan, buy and measure campaigns in premium content environments across every digital screen from mobile, to video, to Connected TV (CTV), to Digital Out of Home (DOOH) and Over the Top (OTT) through leading games consoles and in-game advertising.

We have been seeing strong demand for advertising opportunities within the gaming vertical. Still in its infancy, in-game advertising is set to see tremendous growth in the coming years and this development is a very important milestone in Adverty’s industry establishment.

Niklas Bakos, CEO and founder Adverty