Adverty establishes presence in Turkey as Istanbul emerges as gaming and tech hub

In-game ad platform, Adverty, has established a local presence in Istanbul Turkey, with two new hires, a Director of Programmatic Sales and a Director of Publisher Growth, as the city emerges as the largest gaming hub for Europe.

According to reports,Turkey is rapidly becoming a star of European tech, thanks to the success of a range of start-ups including games publishers such as Peak Games and Dream Games. A flurry of investment into Turkish tech companies has put Istanbul on the map alongside other European tech clusters such as Berlin, London and Paris.

Adverty has seen growth on the supply-side recently, having signed partnerships with hyper-casual publishers such as TapNation and Playducky. Establishing a local presence in Turkey will strengthen Adverty’s current supply growth, as more and more advertisers enter the world of in-game advertising.

Erdem Can Tüzün joins Adverty as Director of Programmatic Sales and will grow and maintain programmatic partners, both direct SSPs, such as PubMatic, InMobi and Azerion, and indirect opportunities via DSPs such as The Trade Desk, Amazon and Media Math. He was previously at AdColony for three years – most recently as Team Lead of Programmatic.

Çağla Mordeniz is appointed as Director of Publisher Growth and will focus on growing Adverty’s catalogue of game developers in the region. She brings considerable experience in the mobile gaming industry, having worked at AdColony as well as gaming company BoomBit, where she was Publishing Manager.

Turkey is rapidly emerging as a new Silicon Valley of Europe and according to industry estimates over 600 gaming studios are established in the country, with new ones popping up every week. Our local establishment in Istanbul will optimize our communication and commitments with game developers and help Adverty grow both its publisher and advertiser footprint in the region.

Tobias Knutsson, CEO, Adverty