EYE Moves: Adverty appoints Anders Rössel as Chief Financial Officer

In-game advertising platform, Adverty, has appointed Anders Rössel as Chief Financial Officer. Anders has been tasked to help manage company growth, following the launch of new offices and a raft of senior hires in 2020.

Anders will be responsible for the company’s financials, whilst providing strategic counsel to the CEO and the members of the Board.

Before to joining Adverty, Anders was CFO at Howden Insurance Brokers Sweden and prior to that he was Head of Business Control at Cherry, a holding company that invests in gaming companies and that was subsequently acquired by a British private equity fund.

The expansion of Adverty’s business follows increasing numbers of advertisers looking for unobtrusive in-game advertising in the largely untapped in-game media.

I am excited to get stuck into my new role in such an innovative and fast-growing media company. Adverty provides unique ad formats, and its potential is huge – despite a challenging trading environment as we start the new year. Adverty is genuinely setting a new standard for generating revenue and we anticipate many high-value deals and strategic long-term partnerships in the pipeline, both in the short and the long term.

Anders Rössel, CFO, Adverty