In-game ad platform, Adverty, and independent marketing cloud, InMobi, have announced the official launch of in-game advertising on InMobi Exchange. The partnership will enable brands and agencies across the globe to reach premium mobile users with ads that blend into the game environment, such as electronic advertising boards in an esports arena or the extremely popular casual and hypercasual gaming space, using Adverty’s multi-patented in-game ad technology.
Adverty delivers unobtrusive advertising which connects brands and audiences through its technology built specifically for gaming, while buy-side clients can now access innovative formats in mobile games at scale more easily than ever before.
With significant demand for its seamless and non-interruptive in-game inventory, Adverty launched a world-first In-Menu™ format earlier this year to complement its In-Play™ offerings. This enables contextually relevant IAB display banner ads in between gameplay and enhances a highly innovative product suite that also allows brands to take over billboards and other virtual outdoor sites within games.
Tobias Knutsson, CEO, Adverty