Reach PLC partners with Adnami to deliver programmatic ads

Programmatic ad company, Adnami, has partnered with Reach PLC, integrating its platform to standardise high-impact ad-formats and serve them across the national and regional news publisher’s full range of digital platforms and premium inventory.

This news comes following a recent investment in Adnami, enabling it to scale internationally and launch in some of the biggest advertising markets in Europe.

Adnami launched in the UK in recent months, appointing Steph Miller as Commercial Director. The team will offer clients, including leading publishers such as Reach, agencies and brands, greater ROI, visibility, transparency and control of campaigns thanks to its simple-to-use, high-impact technology.

The potential and interactivity of Adnami’s offer is exactly what we are looking for to drive responsive, creative assets and to make the most of video to truly engage with our readers and drive our customer value strategy. This will give us a truly unique and exciting proposition to take to market.

Warwick Walker, Commercial Lead, Reach PLC