Danish programmatic advertising company Adnami, has partnered with Matterkind to help the activation intelligence company optimise campaigns across all four Nordic markets – Sweden, Denmark, Norway and Finland.
Working together, Adnami and Matterkind will create lifetime customer value across addressable activations with high-impact formats across the fragmented media landscape.
We can’t wait to work with Matterkind to ensure its clients in the Nordics can leverage our high-impact formats to deliver market-leading creativity and effectiveness. With increasing addressable activation opportunities globally, this agreement will enable us to work together to take ground-breaking advertising solutions to key markets.
Simon Kvist Gaulshøj, CEO, Adnami
What the programmatic landscape has been missing are scalable high impact solutions. In the past, each publisher has had their own specs and planning scaled high-impact campaigns has not been cost efficient from a production perspective. Adnami solves this. This combined with our addressable media solutions will allow us to provide even more impactful campaigns for a range of forward-thinking brands.
Christopher Fernadez, Managing Director Nordics, Matterkind