Admix puts in-game ads in Reality Gaming Group AR game, Reality Clash

Mobile games publisher, Reality Gaming Group, has teamed up with in-game ad firm, Admix, to launch In-Play ads in its AR mobile combat game Reality Clash.

Admix’ proprietary rendering technology has the ability to digitally inject any digital advertising creative into any 3D world with zero impact on gameplay performance. The IAS verified Admix In-Play solution empowers brands and advertisers to programmatically target highly engaged audiences across billions of hours of gameplay, which now extends to high-performance AR mobile gaming worlds, such as those in Reality Clash.

Reality Clash features AR game worlds which now render highly detailed, non-interruptive ad creatives, paying homage to classic cyberpunk movies such as Blade Runner and Ghost in the Shell. Reality Clash AR In-Play ads are an effective showcase for advertisers looking to reach extremely engaged audiences at scale.

When players explore AR battlefields in Reality Clash, it’s like they’re in a scene from Ridley Scott’s classic Blade Runner. The game’s immersive AR gameplay is perfectly suited for this new form of In-Play engagement, and we’re looking forward to the exciting experiences we’ll be able to create for our global community of loyal Reality Clash players. The beauty of In-Play protects players’ right to play and nurtures trust between publishers and their audiences, showcasing advertisers’ carefully crafted brands, without any game performance lag whatsoever.

Tony Pearce, Co-Founder at Reality Gaming Group