Mobile games publisher, Reality Gaming Group, has teamed up with in-game ad firm, Admix, to launch In-Play ads in its AR mobile combat game Reality Clash.
Admix’ proprietary rendering technology has the ability to digitally inject any digital advertising creative into any 3D world with zero impact on gameplay performance. The IAS verified Admix In-Play solution empowers brands and advertisers to programmatically target highly engaged audiences across billions of hours of gameplay, which now extends to high-performance AR mobile gaming worlds, such as those in Reality Clash.
Reality Clash features AR game worlds which now render highly detailed, non-interruptive ad creatives, paying homage to classic cyberpunk movies such as Blade Runner and Ghost in the Shell. Reality Clash AR In-Play ads are an effective showcase for advertisers looking to reach extremely engaged audiences at scale.
Tony Pearce, Co-Founder at Reality Gaming Group