Admix launches Movember In-Play ad campaign for mobile gamers

In-Play advertising company, Admix, has teamed up with men’s health charity Movember to launch a series of targeted ads to reach engaged male gamers while they play video games.

In-Play ads featuring Movember’s iconic ‘moustache’ branding will be placed natively within mobile games across a variety of genres played by the charity’s target audience of men aged between 20 and 39.

Ultimate Car Driving Sim, Traffic Tour, Drive Ahead and TiMX are among the popular games that will see ads digitally injected into gameplay, with the aim of driving awareness for Movember and its mission to help men live happier, healthier and longer lives.

The global games industry is worth more than $160 billion annually – three times the value of films and music combined – with men making up half of mobile gamers worldwide. Admix’ pioneering ‘In-Play’ programmatic advertising platform allows brands to reach target consumers in a way that doesn’t interrupt the gameplay experience.

We were thrilled to collaborate with Admix to get the men’s health message out to our gaming audience. Over the years, we have been humbled by the worldwide support for Movember from the gaming community. One of the ways we approach our men’s health mission is to ‘go to where men are’. This means that communities and spaces where men are already active and reachable, like gaming, are communities that play a key role in helping to create lasting change for our cause areas of men’s mental health and suicide prevention, prostate cancer and testicular cancer. We’re looking forward to continuing in this space in the years to come.

Dan Cooper, Global Director, Innovation, Movember