Admix is a monetisation platform for game developers enabling non-intrusive in-play programmatic ads within games.

Admix is the first fully programmatic platform for everything from immersive technologies to mobile games, selling inventory to popular demand-side platforms and giving millions of advertisers the ability to buy game media in a couple of clicks.

Launched late 2018, the company has attracted over $10m in funding from VCs and over 300 game publishers.