EYE Moves: Adjust appoints Moshi Blum to oversee expansion in Israel 

Mobile measurement, fraud prevention and cybersecurity firm, Adjust, has appointment mobile marketing expert Moshi Blum as General Manager Israel. Blum will be responsible for accelerating growth in the market and building the team in Tel Aviv.

Blum joins the company from Rakuten Viber, where he was head of User Acquisition and Growth. Prior to Viber, Blum was Head of Social at Moburst, an Israeli-based company helping brands and startups grow their mobile business.

As a major tech hub where we already have our Unbotify company, Israel is a great place for us to expand our presence. With his vast experience in mobile marketing Moshi will help Adjust leverage its culture of innovation and establish a strong foothold in the Israeli market.

Christian Henschel, co-founder and CEO of Adjust

Blum’s appointment comes during a highly successful year for the company. Adjust acquired two companies at the beginning of the year, and in June, secured one of Europe’s largest funding rounds in 2019 to date, raising $227 million. It will use the capital to invest in the product, bolster talent acquisition, and strengthen market share in new and existing regions, including Israel.