Global app marketing platform, Adjust, has appointed three senior leaders: Melissa Dickman, Regional VP of Sales, US East and LATAM; Doug Grounds, VP of Global Solutions Consulting; and Guy Sheffer, VP R&D – Unbotify. The hires follow strong H1 performance for the company as the mobile app economy has remained largely resilient amid a surge in usage during the global pandemic.
Dickman will focus on accelerating Adjust’s growth in the Americas. She has more than 20 years of experience within brand and performance marketing across traditional, digital, mobile, social and connected TV platforms. Most recently, she served as SVP of Sales for advertising platform Taptica, overseeing the East Coast expansion and US growth.
As Adjust continues to invest in its multi-product platform, Grounds has joined to help level-up its solutions offerings globally. He brings 25+ years of experience leading global teams in media, web and business intelligence at big SaaS companies such as Coremetrics (now IBM Web Analytics), Omniture, Adobe, Aggregate Knowledge and Domo. Grounds will lead the global Solutions Consulting team focused on ensuring Adjust’s customers are receiving maximum value from its products and services.
Adjust continues to beef up its cybersecurity product, Unbotify, which eliminates bot-based fraud in real-time using machine learning. Sheffer, who has nearly 25 years of experience in R&D, is responsible for managing Unbotify’s product development. Prior to Adjust, Sheffer held VP-level roles at several mobile and SaaS companies, including Somatix, StartApp, SundaySky and Jacada (acquired by Software AG).
Adjust recently celebrated its 500th employee milestone, and we’re very pleased to count these three hires among the ranks. With such diverse and experienced leadership, coupled with a financially sustainable business model, we’re in a strong position to build on the exponential growth we’ve seen in mobile-first markets like the US and LATAM. We’ll continue to expand our teams and strengthen R&D so that we offer the best possible solutions to empower the business success of our clients around the world.
Christian Henschel, co-founder and CEO, Adjust