Adjust upgrades Global Benchmarks platform to offer more app performance metrics

Mobile measurement and fraud prevention company, Adjust, has updated its free Global Benchmarks platform with new features. The tool is the first of its kind to make specific KPIs, such as app session data, publicly available, providing critical insights for marketers that are looking to pinpoint shifts in user habits.

Adjust’s Global Benchmarks 2.0 follows the launch of the platform in the summer of this year, and includes five new metrics and fresh data from the past two quarters. The tool is based on Adjust’s aggregated database, and analyzes a combination of over 7,000 apps.

The new metrics included in the update consist of Click Through Rate (CTR), Conversion Rate from Click to Install, Cost per Mille (CPM), Cost per Click (CPC), and Distribution of Fraud Types. This is in addition to the original metrics, which count Retention Rates, Cost per Install (CPI), Sessions per User and Rates of Fraudulent Installs.

The metrics can be sliced and diced by quarter, vertical, acquisition type, platform and region – the latter of which covers Europe, Asia & Pacific, North America, Latin America and Africa & the Middle East.

All mobile marketers want to improve their apps’ performance, but finding the right data to inform marketing decisions can be a time-consuming and costly process. Adjust’s Global Benchmarks 2.0 provides the insights needed to make smart, data-driven decisions, and after receiving great feedback from the industry on the launch, we’re very pleased to share expanded metrics and fresh new data with this second version.

Christian Henschel, Co-founder and CEO at Adjust