Mobile measurement, fraud prevention company, Adjust, has launched a campaign automation management tool – Control Center – as part of the Adjust Automate suite. With its release, Adjust aims to simplify the process of mobile advertising management.
According to new research by the company:
● 81% of marketers surveyed said their company was planning to increase its marketing or advertising automation budget in 2020.
● Marketers handle an average of 19 advertising campaigns across approximately 14 different networks, highlighting the scale and complexity behind current marketing campaigns.
● When asked about their three biggest pain points in their roles, marketers listed merging and acting on disparate sources of data, individually updating bids and budgets, and accurate campaign management.
Adjust’s Control Center simplifies these processes. Designed as a cross-app, cross-partner and cross-network dashboard, marketers can view data across all their apps and campaigns and act on it. The product is part of the company’s third product suite, Adjust Automate. It follows Measure, which focuses on attribution and analytics, and Protect, which encapsulates its fraud prevention and cybersecurity solutions.
Mobile is one of the most sophisticated and technical channels in marketing today, but it relies on a huge amount of manual work. According to our research, marketers would have to adjust over 250 distinct bids and spend limits. That means even a moderate number of campaigns can become complex to keep updated.
Paul H. Müller, co-founder and CTO, Adjust