Adjust acquires F.O.X smartphone measurement tool from Tokyo-based, CyberZ

Mobile measurement and fraud prevention company, Adjust, has acquired Force Operation X (F.O.X), an advertising effectiveness measurement tool for smartphone apps, from Japanese marketing agency CyberZ.

F.O.X was the first tool developed in Japan for in-app ad tracking and measurement and is recognized as a Facebook Mobile Measurement Partner and a Twitter Official Partner. Existing F.O.X customers include many global leading brands and Japanese success stories. Both CyberZ and Adjust will ensure a smooth operational transition for its partners and customers in the following months.

Adjust established its Japanese operations in 2014, and is now one of the company’s fastest-growing markets. Companies including Rakuten, Inc., LINE Corporation, Mercari, Inc., and DeNA Co., LTD use Adjust’s services to improve their mobile marketing performance.

There are a lot of clear synergies between Adjust and CyberZ, and the company’s international outlook and commitment to innovation makes it a natural fit for Adjust. As one of Japan’s leading advertising agencies, it’s an honor to enter into a strategic partnership with CyberAgent Group and further cement our position in the Japanese market.

Naoki Sassa, Country Manager Japan, Adjust

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