Adjust acquires FOX mobile ad measurement tool

Mobile measurement firm, Adjust, has acquired of Force Operation X (F.O.X), an advertising effectiveness measurement tool for smartphone apps, from Japanese marketing agency CyberZ. The move cements Adjust’s commitment and investment in the country’s highly sophisticated mobile economy.

F.O.X was the first tool developed in Japan for in-app ad tracking and measurement and is recognized as a Facebook Mobile Measurement Partner and a Twitter Official Partner.

Existing F.O.X customers include many global leading brands and Japanese success stories. Both CyberZ and Adjust will ensure a smooth operational transition for its partners and customers in the following months.

There are a lot of clear synergies between Adjust and CyberZ, and the company’s international outlook and commitment to innovation makes it a natural fit for Adjust, As one of Japan’s leading advertising agencies, it’s an honor to enter into a strategic partnership with CyberAgent Group and further cement our position in the Japanese market

Naoki Sassa, Country Manager Japan at Adjust