AdInMo, the mobile InGamePlay™ brand advertising platform has partnered with mobile advertising company, InMobi, to offer, the highly prized, in-game ad inventory to brands.
Technical integration of the two platforms has been completed and the partnership will enable InMobi to directly offer InGamePlay brand advertising supply to its buy-side clients. The deal will extend its category offering to reach and engage with premium gaming audiences through non-intrusive in-game ads.
AdInMo’s ad units blend seamlessly with the game experience, enabling brands to serve click-free ads and drive authentic audience engagement. AdInMo ads typically achieve 3X higher brand recall rates than other in-game formats as well as significant brand uplift with a campaign seen on average 20-30 times during a single gameplay session.
In a recent study by Pocketgamer.biz 75% of mobile game developers were found to want to use ads that do not interrupt gameplay and risk impacting player engagement. As such, 2021 is set to see rapid growth in this type of non-interruptive in-game ad inventory.
The InMobi Exchange is used by major DSPs across the globe and the integration with AdInMo’s in-game advertising platform will allow advertisers to programmatically target the vast mobile gaming audience across all game genres with highly engaging ads that don’t interrupt gameplay.
We strongly believe the future of mobile advertising is click-free. Our platform enables demand partners to authentically serve brand campaigns to highly engaged player audiences. As brands look to shift spend to digital media and advertisers need to innovate recognising changes to third-party tracking and IDFA, immersive ads in mobile games offer brand experiences with robust viewability and better brand recall.
Kristan Rivers, CEO and Co-founder of AdInMo