EYE Moves: Adform appoints Troels Philip Jensen as CEO

European adtech company, Adform, has appointed Troels Philip Jensen as CEO. Jensen replaces Adform’s Co-Founder and CEO Gustav Melletin, who will stay with the company in an active role focused on continuing to shape its strategic work. Troels Jensen, in his role as CEO, will lead Adform’s employees across 29 offices in 26 countries.

Jensen will strengthen Adform’s international position as an independent supplier of advertising software technology, while driving the company’s commercial development.

Jensen has worked with enterprise platforms for the last 25 years, building extensive international experience at an executive level including for Itiviti AB since 2013, where he now exits from his role as COO. For the 17 years prior to Itiviti he was part of the Danish IT success, SimCorp.

It has been an incredible journey from three men in a basement in Copenhagen to a leading global company. I have enjoyed every moment, but now is the right time to pass the baton and change the leader of Adform. I’m confident Troels Philip Jensen has the right skills to ensure Adform’s continued growth and success, and I personally look forward to being part of the journey ahead as a member of our amazing leadership team.

Gustav Melletin, Co-Founder, Adform