David Hillier takes the reins as Head of Product Marketing at Adform

Adform Hillier Integrated ad platform, Adform, has announced the promotion of David Hillier to Head of Product Marketing, a newly created role.

Hillier will be responsible for driving Adform’s product roadmap and implementing a go-to-market strategy ahead of new releases planned for later in the year. His role will see him bridge the commercial and product teams as well as build international awareness of Adform’s Integrated Advertising Platform (IAP).

Hiller spent more than five years within the television industry before moving to digital publishing, working for The Independent, London Evening Standard, and The I, before joining Adform in 2014.

David steps into this new role at a perfect time. As a well-respected technologist and evangelist with a rich background in creative innovation and hands-on experience drawn from his early publisher experiences, David is the perfect choice to bring Adform’s message to new audiences.

Louise Kloster, SVP, Marketing, Adform