Control v. Exposed partners with Adform in Europe

Adform Control v. Exposed (CvE), a division of US mobile advertising company, Goodway Group, has partnered with Adform in Europe (UK office) to provide managed services across all addressable ad channels.

The collaboration will enable Control v. Exposed’s clients to access Adform’s integrated adtech suite, while Adform’s clients will benefit from CvE’s consultative expertise on media strategy, digital transformation and programmatic in-housing. It will also help brands that are new to programmatic quickly bring programmatic advertising into their business growth strategy.

Adform’s ad management platform covers all aspects of the digital campaign lifecycle and is used by premium brands across Europe including Vodafone and T Mobile. This partnership comes as Adform launches its new product suite: Adform FLOW, which combines everything marketers need to plan, buy and activate media on one platform.

Paul Frampton, President of Europe and APAC at CvE, said: “This exciting alliance is very much a meeting of minds. Adform truly aligns with CvE’s open and independent ethos and we see this as a real opportunity for advertisers to benefit from honest and intelligent independent expertise and solutions.

UberallThe timing of this partnership is optimal given the launch of Adform FLOW and the changing narrative around digital ad tech for our clients in Europe. We can positively build on this with CvE through our powerful and refreshing combination of complementary advertising solutions.

Philip Acton, Country Manager, UK & Benelux, Adform