Digital campaign lifecycle company, Adform, has received PwC validation that its independent and integrated advertising platform, Adform FLOW, supplies modern marketers with transparent and efficient tools.
In May 2020, the digital advertising industry was rocked by a comprehensive two-year research project initiated by the ISBA and AOP in the UK.
The research, which was executed by PwC carried out an extensive investigation that mapped the digital supply chain. The report found that an average of 49% of advertiser ad spend never reached the publishers, with 15% falling into an “unknown delta”.
This illustrated a long-standing critique of the complex and fragmented programmatic industry, where a lack of standards creates significant business impacts for advertisers and publishers alike. As a continued part of Adform’s focus on transparency, the company’s senior leadership requested the same PwC team to carry out an extensive testing of Adform’s recently released Adform FLOW platform.
The PwC team evaluated key efficiency and transparency measurements and found that the new Adform FLOW platform is 100% transparent in tech fees, data fees and media cost within the Adform tech stack. PwC also confirmed a 100% audience match rate between the Adform DSP and DMP as well as 100% accurate reporting and zero discrepancies throughout the platform between the Adform technologies. Finally, the report found significant efficiency gains of between 24 and 60% across specific core daily workflows when using Adform FLOW.
Adform has a long history of taking a different approach than the rest of the industry. As an independent fully integrated marketing platform, Adform offers transparency, privacy, and ownership of data. Our clients can count on us for results, and we welcome future opportunities to illustrate the full potential of Adform FLOW and the ROI we’re able to deliver to our clients
Troels Jensen, CEO, Adform