Integrated advertising platform (IAP), Adform, has integrated with digital audio advertising firm, AdsWizz. The partnership will unlock audio inventory by simplifying the process of running programmatic audio campaigns for advertisers via the Adform DSP.
Audio has become one of the fastest-growing channels, boosted by changes in consumer behaviour through Covid-19, with 29 million people in the UK listening to 12.8 hours of digital audio weekly.
The integration provides brands and agencies using the Adform buying platform with access to audio inventory from major publishers globally, as well as to the largest and fastest-growing global audio marketplace, AdsWizz’s AdWave platform. Adform customers can now tap into new inventory sources connected via the AdsWizz platforms and target specific audiences across premium, digital audio publishers. Through Adform’s IAP, advertisers will be able to reach 200 million unique users globally, offering 20+ billion monthly impressions, providing multiple touchpoints throughout any given campaign.
Brand-safe, premium podcast and streaming inventory will now be available via Adform’s omnichannel DSP from audio publishers including RMS, Bauer Media Audio, Mediamond and many others. As audio consumption continues to rise, inventory availability increases, with advertiser interest at an all-time high and access now easier than ever before, this partnership also supports audio publishers enabling them to monetise their premium inventory efficiently.
This integration is a fantastic opportunity for AdsWizz to access the additional demand for audio inventory worldwide. The integration with Adform’s IAP is a great opportunity for our publishers to connect to more buyers interested in audio advertising.
Alexis van de Wyer, CEO, AdsWizz