Adform appoints Adobe’s Phil Acton as UK country manager

Integrated advertising platform, Adform, has announced the appointment of Phil Acton as UK Country Manager.

Acton will be responsible for further expanding Adform’s vision of an integrated advertising platform, drawing on his expertise in sales, new business development and account management to head up the UK team. In line with Adform’s forward together philosophy, Acton will cultivate and develop new and existing client relationships, as well as build on partnerships with brands, media and creative agencies.

Acton’s 20 plus years of experience include seven years at Adobe and 15 years in advertising and marketing software sales across the UK and EMEA. Acton has worked agency side and tech side, consulting with some of the worlds’ largest brands to help solve their business challenges, and has a wealth of experience in PPC, DSP, DMP and DCO sales.