Ad-Lib Digital, the year-old creative technology start-up, has brought in executive fire-power with the hires of Patrick Collister and David Phillipson. Both will serve as advisory board non-executive directors to help guide and advise founder, Oli Marlow-Thomas, on the company’s next stage of development.
Most recently Patrick Collister was the lead Creative at The ZOO, Google’s ThinkTank for brand and agencies, where he collaborated with agencies to help Google’s largest clients bring about business transformation through creative innovation. Collister, a veteran ad-man – Gold and Silver Cannes Lions awarded – was formerly executive creative director and vice chairman of Ogilvy & Mather and creative director at EHS Brann (now Havas Helia). He’s currently editor of Directory magazine.
David Phillipson is a serial entrepreneur who built and exited several ad-tech businesses. Most recently David founded and sold an app analytics attribution company AdX-tracking to Criteo (CRTO) in 2013, and was managing director of the mobile solution for the following four years. Since leaving Criteo in 2017, David has become an investor, advisor and mentor to entrepreneurs and founders of early stage tech start-ups.
Ad-Lib Digital is the only certified creative partner of both Google and Facebook in Europe. It is a creative management platform which helps advertisers deliver and optimise dynamic creative campaigns across display, video and social. Within its first year, Ad-Lib now works with more than 30 advertisers including HSBC, Virgin, Tesco and Warner Brothers; and runs digital creative campaigns globally for multinationals including AMEX and Johnson & Johnson. Ad-Lib opened offices in Dubai and Singapore earlier this year, with plans for further global expansion in 2019.
The Ad-Lib concept is a winning formula for advertisers. They have not been able to access innovative online creative easily, as KPIs are traditionally focused predominantly around reach rather than relevance. The response by advertisers to personalisation has proven the need.” Marlow-Thomas has worked at brands and agencies and was previously the creative lead at Doubleclick/Google for five years.
Oli Marlow-Thomas, founder and CEO, Ad-Lib Digital