Ad-Lib Digital is an advertising technology company founded in November 2017 by Oli Marlow-Thomas. The start-up is the only certified creative partner of both Google and Facebook in EMEA; which helps advertisers deliver and optimise dynamic creative campaigns across display, video and social.

Ad-Lib has developed a suite of tools to power real-time personalisation and relevance, driving cost-effective performance for brands. Fully integrated with DoubleClick and Facebook, removing double ad-serving, and GDPR issues. Clients include Nestle, Tesco, HSBC, Warner Brothers, Nespresso, AMEX and Johnson & Johnson.

Marlow-Thomas who has worked at brands and agencies, was previously the creative lead at Doubleclick/Google for five years.