Real Networks and OpenMarket have announced a new initiative to identify and counter fraud in the US and UK. Preceding a global rollout, OpenMarket will start by implementing a UK pilot deployment of Kontxt™, a machine-learning platform for next-generation A2P messaging from RealNetworks.
Global and local enterprises increasingly rely on mobile messaging to help consumers with authentication, marketing, and other customer engagement, ranging from flight status notifications to restaurant reservations. However, as messaging fraud becomes more complex and highly fragmented, spam texts are now a growing threat to both consumers and organizations.
RealNetworks’ Kontxt will enable OpenMarket to curtail these unwanted messages and counter the evolving threat of SMS fraud. Applying advanced machine-learning algorithms, Kontxt identifies the origin and intent of messages, even when message metadata is spoofed or otherwise misrepresented.
Using a range of parameters and policies, the platform then groups these messages into “classes” – or categories – which allow aggregators, mobile network operators, and intercarrier networks to prioritize, route, and even price messages accordingly, providing the highest level of service to subscribers and to business enterprises.
Ethan Gustav, OpenMarket Global Vice President of Sales and Marketing
Max Pellegrini, President of RealNetworks