UK consumers will spend more in stores on Valentine’s Day if they receive personalised offers via their smartphones research from Vista Retail Support shows.
- 73% of UK consumers would respond to smartphone-based offers and spend more in stores on Valentine’s Day.
- 54% believe that hyper-local promotions relating to stores or localities will also increase their romantic expenditure.
- 75% of UK consumers surveyed say they prefer to visit a retail store or supermarket to purchase goods and gifts for their other half on Valentine’s Day, compared with only 19% preferring to shop online.
The high-street is clearly still thriving as consumers with romance on their minds continue to prefer buying in-store rather than online. Technology such as the smartphone is now a driving force that increases consumer spending. Personalised or local promotions are great ways for retailers to get their customers to spend more around seasonal events like Valentine’s Day.
James Pepper, technical services director at Vista Retail Support