Streaming is pushing back illegal music downloads

The number of Britons that are illegally downloading music is decreasing, according to YouGov’s recent Music Report.  The research reveals that 10% of Britons download music illegally, a decrease from 18% five years ago, in part attributed to the rise of streaming services like Spotify.

  • 63% of those that illegally download music expect to still be doing so in five years whilst 22% do not.
  • 36% say that using unverified sources to access music is becoming more difficult.
  • 63% that have stopped illegally downloading music now use streaming services.

Our research reveals a change in behaviour, with those that previously attained music by unlawful means now being enticed by the low costs and ease of use associated with streaming. Simply put, many don’t feel they need to go to the same lengths to acquire the music they want, now they have it at their fingertips. 

Russell Feldman, Director of Digital, Media and Technology, YouGuv