A new report published by Brightpearl finds retailers regard omnichannel as a priority yet only a few claim to have mastered it.
352 US retail leaders were interviewed for the report which indicates that over 90% of retailers and brands have an omnichannel strategy or plans to invest in one soon. In addition, 87% of retailers agree omnichannel is critical or very important to their business success. However, only a small segment (8%) believes they have mastered omnichannel.
- Just 12% of retailers believe they have the right technology in place to support their omnichannel strategy.
- Over half of retailers consider their omnichannel approach a “Work in Progress” and 19% Say it’s a “Struggle” or a “Pipedream. 74% are dissatisfied with their strategy execution and progress
- More than six out of ten survey respondents say the key payoff from implementing omnichannel successfully is to provide better customer service.