Significant numbers of retailers plan to invest in transformative technology including machine learning and voice search to enhance their digital marketing campaigns, according to the latest report from QueryClick.
The report,The CMO Performance Report 2018, surveyed over 150 Chief Marketing Officers for UK consumer brands with a revenue of over £150 million.
- 66% of retailers say they will invest in machine learning within the next 12 months.
- 53% of retailers plan to invest in voice search to enhance their digital marketing strategies within the next 12 months.
- 75% of brands will change their SEO strategy to appears in voice-led search results.
Consumer attention is under an unprecedented assault from brand messaging and content across more channels than ever before, and retailers are fiercely competing for their share. Amidst the challenges however lie opportunities for retailers able to rebuild their strategies using data science to truly understand what consumers want, and consistently engage with them.