More than two-thirds of retail executives polled by JDA Software Group and PricewaterhouseCoopers (PwC) say they plan to increase their technology investments to enhance their customer experience.
The study, which polled more than 350 CEOs in the retail and consumer goods space, found that:
- 79% have invested in smart mobile devices for staff in store, while beacons (76%) and clienteling (76%) – using data to enhance long-term relationships with customers – were also frequently cited
- 86% have invested in big data, 85% have invested in mobile-enabled applications and 85% in social media
- The fear of items being out of stock is the primary concern for more than a third (37%) of retailers, while more than half (57%) said they will at least plan to increase charges for online orders