34% of UK adults plan to use their right to be forgotten once the General Data Protection Regulation (GDPR) kicks in on 25 May, according to a survey of 1,000 Brits carried out by media agency The7stars.
- Just 19% of respondents are confident that their data is used in the best way by business.
- 58% will use GDPR to question how much of their personal data is held by businesses.
- Yet only 27% of respondents said they have an understanding of what GDPR is and how it affects them.
- 58% of respondents think GDPR is a positive step, and 32% said they would trust brands more with their data as a result of its implementation.