More than a third of UK consumers plan to be forgotten as GDPR looms large

34% of UK adults plan to use their right to be forgotten once the General Data Protection Regulation (GDPR) kicks in on 25 May, according to a survey of 1,000 Brits carried out by media agency The7stars.

  • Just 19% of respondents are confident that their data is used in the best way by business.
  • 58% will use GDPR to question how much of their personal data is held by businesses.
  • Yet only 27% of respondents said they have an understanding of what GDPR is and how it affects them.
  • 58% of respondents think GDPR is a positive step, and 32% said they would trust brands more with their data as a result of its implementation.

…. there is still time for Government and brands to come together to tackle consumer concerns around data protection and privacy head on, and the brands who get this right stand to gain the most.

Frances Revel, associate director for insight at The7stars

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