Mobify: mobile commerce peaked for an entire week during the 2018 holiday season

Digital experience platform, Mobify, has released its analysis of mobile shopping during Cyber Week (Black Friday to Cyber Monday) 2018. Mobile commerce, it seems, is the gift that keeps on giving to retailers as traffic and transactions peaked for the entire seven days.

  • Mobile transaction and traffic share both rose 22% over 2017, indicating consumers appreciate the convenience and are more comfortable shopping on mobile, whilst desktop and tablet devices decreased.
  • Mobile revenue share increased by 28%
  • With lower visits to product detail pages (PDPs) on Black Friday, Mobify’s analysis suggests shoppers already knew what they wanted, prior to the beginning of their online session.

Last year, we saw mobile revenue jump, particularly for retail leaders, while two years ago we were looking at holiday mobile shoppers turning to their phones primarily on weekends. Now we have a prolonged digital holiday shopping week dominated by mobile with consumers who are savvy, engaged and ready to be sold to. This puts a lot of pressure on retailers to keep up with expectations across mobile, as well as across all screens and channels.

Igor Faletski, Mobify CEO