Millennials think it’s OK to use a phone in the cinema – it’s a question of smetiquette

Research published today by Textlocal, highlights a growing divide on what’s seen as the appropriate use of smartphones or smetiquette.

The research found that smartphone ownership has increased by 63% to more than 85% of the UK’s population, with forecasters predicting 93% of UK adults expected to own a smartphone by 2023.  The findings also show that phones are to hand around 16 hours a day, with 15% checking their phone within 15 minutes of waking and more than 150 times a day.

  • 90% of under 25s feel that it’s acceptable to film in concerts, while 55% of over 35s feel it’s totally unacceptable.
  • The worst culprits for breaches of smetiquette are the 25-34 year old millennials, with most feeling comfortable using phone in any situation, even in the cinema where one in 10 think it’s OK.
  • Millenials’ use of phones at work is also a contentious issue.  10% say it’s OK to use their phones in meetings and 75% feel that it’s acceptable to answer personal messages in the office, compared to just 66% of other respondents.

Smartphones have been widely adopted and with this growth in ownership and usage comes the inevitable conflicts in how we use our phones and what’s appropriate or not.  There are marked differences in usages between age groups and even sexes and we believe that guidelines on appropriate ‘smetiquette’ will be inevitable and challenge Debrett’s to publish a guide.

Jason Palgrave-Jones, Managing Director of Textlocal

The full study and guide can be accessed for free here.