MEF launches industry backed code of conduct to combat $ 7.7bn SMS fraud

Fraudsters are damaging the trust of  enterprises and consumers and pushing them away from the world’s most ubiquitous communications channel, SMS. Sharp practices like SMiShing and SMS spoofing are a growing occurrence that is estimated to cost the enterprise messaging sector $ 7.7bn annually in lost revenue.

Industry leaders have been collaborating with mobile trade body MEF to mitigate this risk and have launched the Trust in Enterprise Messaging (TEM) service backed by an industry Code of Conduct for A2P (Applications to Person) SMS.

The code sets out best practice for all actors operating within the A2P SMS sector and is based on 10 principles offering guidance on commercial, procedural and technical requirements as well as an emphasis on consumer protection.  30+ participants in MEF’s Future of Messaging Programme including MNOs Telefonica, Telenor and Vodafone, messaging companies like CLX and OpenMarket and signalling providers have developed the code whom, combined, send over 60 billion A2P SMS messages per year.

An independent Compliance Committee will oversee the code which will include representatives from trade associations, independent lawyers and local regulators. MEF will now roll out the code and the TEM Badge with an industry education programme as well as activate local projects that uphold its principles.

The industry needs come together to stamp out fraud and consumer harm. The TEM badge is a powerful symbol of that commitment. We recommend buyers of A2P SMS to buy from companies that are committed to this initiative.

Rob Malcolm, MEF Global Board Director and VP at CLX Communications

The code is available to download here . Participation in the Trust in Enterprise Messaging service is open to any stakeholder in the messaging ecosystem.

1 Figures from Mobilesquared’s “GLOBAL A2P SMS MESSAGING FORECASTS BY COUNTRY 2017-2022” report.