Only one in every fifty apps is compliant with the General Data Protection Regulation (GDPR) according to a new study carried out by digital governance management firm Crownpeak.
The research examined the top 50 Android apps and top 50 Apple apps in July 1018 and found that 98% did not comply with the GDPR legislation that became law in May of this year.
- 79% of the apps had no consent notice at all.
- Of the 21% that did offer consent, only 2% were GDPR compliant, allowing users varying degrees of control over their data.
- Despite this, every app that was scanned displayed multiple software development kits (SDKs) that performed some form of data collection.
Our study showed that users rarely have the ability to control exactly which aspects of their data are shared, signalling lack of genuine consent. On top of this, apps such as Facebook, Instagram, WhatsApp and even Android itself have already come under fire for removing access to their products for users who do not consent to data sharing.
Gabe Morazan, senior product manager at Crownpeak
Crownpeak is launching AppNotice, a platform that provides app users with a list of all of the technologies and vendors within an app that are accessing and processing their personal data. This enables users to granularly opt-in or out of sharing their data with vendors that are not essential to the functioning of the app.
Crownpeak will be running a webinar to present the results from the study and demonstrate its AppNotice solution – click here to register.