A new study from Juniper Research has found that users of mobile ticketing will total 1.9 billion by 2023, up from 1.1 billion in 2019. In comparison, the total number of ticketing users across all digital channels (mobile, online and wearable) will reach 2.2 billion by 2023.
The use of mobile ticketing is also becoming the primary driver of MaaS (Mobility-as-a-Service) the trend toward moving away from owning personal transportation to using and paying for it as a service.
- MaaS is set to become the central pillar of smart city transport initiatives, which will lead to 60% of all mobile ticketing users using metro and rail ticketing by 2023. It found that cities envisioning MaaS as the solution to improving citizen lifestyles must invest in mobile ticketing.
- Chatbots as a delivery channel will grow. Juniper forecasts that by 2023, users will access chatbots over 4 billion times per year for ticketing purposes.
- Mobile ticket purchasing is becoming the norm in sports, with fans predicted to spend $23 billion via mobile in 2023, up from $14 billion in 2019.
Nick Maynard, Juniper Research