IHS Markit: Video streaming emerges as the killer app for 5G in the US

The 5G era is set to drive the next wave of growth in video streaming. According to the latest consumer survey from analyst firm, IHS Markit, 78% of US consumers indicated they will expand this activity as they adopt the next-generation wireless standard in smartphones and home-networking solutions.

  • When asked to name which types of activities they are likely to increase due to the arrival of 5G, consumers ranked video streaming first, ahead of video calling, social media, mobile gaming, virtual reality and augmented reality.
  • As a result, the deployment of 5G will help cause video usage to grow to account for 70% of mobile network traffic in 2022, up from 47% in 2015.
Smartphone streaming moves to 4K
  • Current 4G wireless services already provide sufficient performance to support most types of video content commonly streamed today. As a result, 5G’s largest impact will be felt in emerging areas of the market, in particular 4K ultra-high definition (UHD) video.
  • The 5G standard will also be critical to promoting the consumption of general live video. This is particularly true for sports and live events, where lower latency and higher speed and bandwidth are critical.
5G video streaming in the home
  • 5G also supports fixed wireless access (FWA) in the home. Most consumers say they are attracted to 5G FWA by its faster speeds. The average speed of broadband connections in the US in 2018 was about 35 megabits per second. In contrast, 5G can theoretically operate at up to 1 gigabit per second, although initial deployments will be much slower.
  • Survey respondents cited streaming of video, both prerecorded and live, as the most compelling reason to upgrade home internet service. A total of 74% named video streaming as the chief motivation for upgrading to 5G in the home.

The promise of faster video streaming through 5G is generating enormous enthusiasm among consumers. Interest is particularly high for those younger than 50, with 81 percent of survey respondents in that age range citing video streaming as the top activity for 5G. Consumers are expressing strong interest in video streaming both on smartphones and for home internet services, which are equally supported by 5G.

Joshua Builta, senior principal analyst for IHS