Over the past year and a half, new smartphone display formats with larger screens have gained traction with manufacturers and consumers alike. LG started this trend, with the launch of its G6 model in early 2017. Once considered to be a premium feature, wide displays are now part and parcel of all price points, from $100 to $1,000 handsets.
A recent IHS Markit report, indexed the wide-screen trend.
- Smartphones with wide-aspect-ratio displays greater than 16:9 accounted for 45% of global smartphone shipments in the second quarter of 2018. For smartphone shipments from the 19 leading smartphone brands, the share of smartphones with wide displays exceeded 50%.
- In the second quarter of 2018, 153 million smartphones with wide displays shipped globally.
- Unit shipments of smartphones with six-inch-and-larger displays reached 6.8 million units, or 2% of overall smartphone shipments, in the first quarter of 2017, rising to 80 million units, or 23% of total shipments, in the second quarter of 2018.
- Smartphones shipped in the second quarter of 2018 with dual-rear cameras exceeded 100 million units, or 32% of overall shipments, for the first time.
With two-thirds of smartphones in the global market priced below $250, component costs make it difficult for smartphone manufacturers to upgrade devices in this price range with all the latest hardware trends. Many smartphone makers have chosen wide displays as a focal point to update their hardware design, because these displays not only provide a clear customer benefit but they are also cost effective.
IHS Markit analyst Jusy Hong