UK advertising spend is forecast to increase to £20.8 billion in 2019, surpassing the £20 billion mark for the first time, up from £19.9 billion in 2018 according to the latest media and marketing forecasts from the investment firm, GroupM.
- Ad spend will achieve 6% growth for 2018, down from 6.4% in 2017 while 2019 growth is forecast to decline to 4.8%.
- Digital advertising is steadying the market, representing 60% of all advertising investment and accounting for all net UK advertising growth.
- Pure-play internet advertising increased 11% in 2018 and is expected to continue growing by 9% in 2019.
Adam Smith, Futures Director, GroupM