Fraud targeting mobile app marketers is evolving faster than ever according to research by AppsFlyer. Bots or malicious code that mimics legitimate click, install and in-app activity swindled $700-800 million out of the app market in Q1 2018 – a 30% jump from the 2017 average.
- The portion of fake installs grew by 15% to affect 11.5% of all marketing-driven installs
- Shopping apps, which have high cost per install (CPI) rates were targeted with the most fraudulent activity, costing the e-commerce industry $275 million in Q1 2018.
- Spoof installs also affected apps in gaming ($103 million), finance ($90 million), travel ($65 million) and food & drink ($63 million) categories.
- In February, bots replaced device farms as the most popular form of fake app activity and were responsible for more than 30% of fraudulent installs.