Deloitte: 17 million Brits think they use their smartphones too much

Thirty-nine percent of smartphone users in the UK – the equivalent of 17 million people – believe they use their smartphone too much, according to the Deloitte’s eighth annual Mobile Consumer Survey.
  • 16-24 year-olds (Gen Z) are particularly concerned about their usage habits, 61% believing they over-use their device.
  • 87% of respondents now own or have access to a smartphone, up from 62% in 2012.
  • 56% of parents think their children use their phone too much, while 43% think their partner uses their phone too much.
  • 55% use their smartphone during work hours, and 23% of these are “often” distracted at work as a result of doing so.

Smartphones are, and will continue to be, incredibly useful devices. People have always loved communication, from telegrams to postcards, and the same is true for text messages and social media notifications. Smartphones’ ability to distract can cause problems, but it is increasingly becoming easier to address this, and to change consumer behaviours.

Paul Lee, head of research for technology, media and telecoms at Deloitte