The latest guide from SMS firm, Textlocal, shows that retailers must adapt to a mobile marketplace if they are to effectively compete in this year’s Black Friday sales. It indicates that retail sales have fundamentally changed with as many as 80% of consumers now engaging with retailers via their smartphones.
- Last year, more than 90% of retailers took part in Black Friday and an incredible £1.4bn was spent in online sales in the UK, an 11.7% increase year-on-year according to IMRG.
- Three quarters (75%) using their phones to browse the internet every day and an average monthly spend growing to £36.12.
- Nearly half of the population (48%) welcome receiving promotional messages from their preferred brands and a further 60% are happy to receive vouchers via the mobile channel.
- 67% of consumers welcomed delivery updates, 60% want to receive discounts, a third (35%) wish to receive offers while 37% of users have made a purchase as a direct result of receiving a message from a business.
Textlocal MD Jason Palgrave-Jones