Consumers have their smartphones to hand for 16 hours a day

New research from Textlocal, highlights just how big the UK mobile habit is.  One-third of respondents feel that they are addicted to their smartphones, with 15% checking their phones within 15 minutes of waking.

The research, also highlights how smartphones are now an intrinsic part of everyday life, often at hand for more than 16 hours a day with the average user checking their phone 10,000 times a year, 4,000 of these coming entirely out of habit.

  • Currently 85% of the adult population now own a smartphone, an increase of more than 63% in the last five years. This figure is forecast to grow to 93% of adults by 2023, with the 55+ the fastest growing age group.

Smartphones are now part of everyday life, but not for calls.

  • 59% indicated they make calls via the phone every day. Other than making calls, the other most popular functions were sending SMS (92%), taking photos (91%) and checking emails (86%).
  • More than 60% of consumers use at least one messaging medium daily (so more popular than making calls).
  • Other popular daily activities uses include; browsing the internet (75%), checking social media (67%) and sending SMS (61%).
  • Of those who check social media and regularly send SMS, a third responded to say they were ‘constantly’ checking social media and 22% constantly using SMS to message friends, family or colleagues.

People of all demographics have embraced the convenience and advancements in technology, allowing the devices to play a vital role in how we live our lives today. These technologies have bought convenience and connectivity to our lives and if used appropriately provide excellent opportunities for businesses and consumers alike.

Jason Palgrave-Jones, Managing Director of Textlocal.