90% of kids in APAC use social media / 95% of parents are concerned about their safety

Kid-centric digital media company, TotallyAwesome, has conducted research on the digital behaviour of kids in APAC online media consumption, device usage, and content and brand preferences. It found that 90% of kids between 4 and 12 use social media platforms such as YouTube, Facebook and Instagram, despite them gating the user age at 13.

In APAC, 95% of the parent respondents recognised that the social media presence of kids might represent a risk:

  • 68% were afraid that their kids might come across inappropriate content, 56% were worried about the potential negative influence, 47% fear cyber-bullying, 34% were concerned about their general well-being.
  • Parents from Malaysia, Indonesia, Thailand, and Vietnam were found to be the most worried with results reaching 98%.
  • 33% stated that their kids had already been exposed to inappropriate content and 24% had fallen victim to bad influence.

These rising concerns are the inevitable result of the growing presence of kids online. Around the world, more than 175,000 children go online for the first time each day.  Time spent online – and on social media –  is also on the rise: TotallyAwesome’s research shows that a child in APAC will spend an average of 2 hours online per weekday, and 2.5 hours per day on weekends.

We had expected to see concerns amongst parents regarding their kids´ digital safety – this is a global trend. However, the results were much higher than we initially anticipated. 

Quan Nguyen, CEO, TotallyAwesome

TotallyAwesome’s annual Kids’ Digital Insights Study was conducted across 14 markets – including Australia, China, India, Indonesia, Japan, Malaysia, Singapore, Thailand – with a sample of over 4900 kids (aged 4 to 16) and families.