More than two-thirds of fast-food restaurant marketers in the US, plan to increase their use of location data over the next two years, according to research commissioned by location intelligence company, Cuebiq. The research, conducted among North American marketers and CRM managers in large companies, also found that:
- 58% said they were likely to use location data for competitive intelligence- the top-ranked choice.
- 64% believe that their companies are in the early stages of creating marketing campaigns that link online and offline behavior while 56% said they are in the process of evaluating or already using location data.
- 69% agree that location is key to understanding why and how customers interact with businesses. while 62% found that location-based data has been useful or relevant in improving marketing performance.
Antonio Tomarchio, CEO of Cuebiq