Two thirds of UK marketers see GDPR as a strategic opportunity, yet 42% of brand websites are still not compliant according to a research report by Ensighten. And just 28% of marketers expect their websites to be compliant by the May 25th deadline next year (even though hefty fines are on the table).
- Marketers cited managing multiple suppliers (31%), marketing complexity (31%) and understanding vendor compliance issues (25%) as the main roadblocks to preparing for GDPR.
- 75% of marketers believe GDPR will modernise their approach to customer interaction and engagement, with 68% stating the regulation will help them better harness big data.
- Alarmingly, one in four marketing professionals don’t regard payment details, phone numbers or addresses as personal data. Furthermore, 22% of marketers don’t consider email addresses as personal data.