Did the innovative re-use of data invented by ‘Ad Networks’ start a ticking time bomb that GDPR is about to expose? Or is GDPR a huge opportunity for compliant Ad Tech companies to differentiate from the crowd and win more agency business?
This whitepaper from Rippll discusses how companies are implementing changes to become GDPR compliant and how much of that will directly apply to ad tech. Also what media agencies and ad tech vendors might do to as first steps given the lack of official guidance currently available.
Report Author: Rippll, 9 pages, download from the Rippll website here.