- A third of businesses ready to use Rich Communications Services (RCS) messaging
- A quarter are already using Chat bots mostly via chat apps or social media
- 23% indicate that their use of two-way (actionable) SMS has increased
Ovum’s Enterprise Messaging Survey 2017, launched today, explores the rapidly-evolving business-to-consumer communications market, revealing a growing business appetite for more interactive forms of enterprise messaging, including two-way SMS, enhanced SMS such as messaging based on the Rich Communications Standard and Chat bots.
Developed in partnership with leading cloud-based communications provider, CLX Communications and communications solutions vendor Symsoft, the report canvassed 100 companies in seven countries to investigate their use of messaging as a channel for customer engagement, notification, and authentication.