Ovum report reveals strong enterprise appetite for RCS Messaging

  • A third of businesses ready to use Rich Communications Services (RCS) messaging
  • A quarter are already using Chat bots mostly via chat apps or social media
  • 23% indicate that their use of two-way (actionable) SMS has increased

Ovum’s Enterprise Messaging Survey 2017, launched today, explores the rapidly-evolving business-to-consumer communications market, revealing a growing business appetite for more interactive forms of enterprise messaging, including two-way SMS, enhanced SMS such as messaging based on the Rich Communications Standard and Chat bots.

Developed in partnership with leading cloud-based communications provider, CLX Communications and communications solutions vendor Symsoft, the report canvassed 100 companies in seven countries to investigate their use of messaging as a channel for customer engagement, notification, and authentication.

Whilst A2P SMS continues to grow, the report clearly shows that enterprises are moving past an experimental phase with new messaging formats like Chatbots and examining, more closely, how best they can engage their customers with the right format at the right time.

Robert Gerstmann, Co-founder and Director CLX

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