Interop Technologies™ has been selected by 4G LTE rural cellular service provider, Thumb Cellular, to deploy Rich Communications Services (RCS) fo its subscriber messaging.
Going forward, Interop will provide Thumb Cellular with a fully managed, cloud-based,RCS technology solution. This includes a virtualized IMS Core and RCS Application Servers to enable enhanced person-to-person (P2P) features for subscribers, RCS Interconnection to support global reach, and access to RCS application-to-person (A2P) and business-to-consumer (B2C) content from global brands and content providers.
The partnership will enable Thumb Cellular to better differentiate itself in its market, and open opportunities for future services and new revenue sources.
Built on the GSMA Universal Profile (UP) specifications, Interop’s RCS solution supports UP-compliant, native-capable RCS clients and delivers service ubiquity for subscribers. It will also provide the key ecosystem partner and aggregator connections needed to enable conversational commerce capabilities to subscribers, brands and businesses.
Interop’s complete RCS solution and managed services allows us to be an early adopter of RCS technology. With this advanced technology, we are future-proofing our services and making the latest messaging features available to our customers. As the industry moves toward 5G, the importance of the RCS MaaP ecosystem will become increasingly valuable for customer loyalty.
Edwin H. Eichler, President and CEO at Thumb Cellular
We value our long-standing relationship with Thumb Cellular, as they truly understand the mobile market trends affecting the industry. In the past, this has meant that the largest operators go first, but virtualization and standardization have really leveled the playing field and all operators now have the opportunity to become agile services providers with the latest technologies.
Michael Slamka, Director of Customer Relations at Interop Technologies